ICEA LION identified that their asset management wing is an essential driver in their business growth and wanted to ensure inclusivity in their marketing efforts. They needed a bold campaign idea to stand out from their past, targeted campaigns to create a buzz around their digital investment platform DIGITRUST.
Our campaign creative was based on a call to action “ANZA SASA” to promote and influence diverse demographics to take up the online Money Market Fund. This concept was then rolled-out on social media, radio and tv ads, merchandise, and exhibition stands.
Kenya Green Building Society aims to keep the narrative of environmentally sustainable buildings Our task was to roll-out the new brand social media experience across a range of communications bringing their digital presence to life.
With any brand refresh, there’s always an opportunity to elevate the online experience by bringing fresh thinking and new formats. For KGBS, we rolled-out a creative direction with a new, rich and vivid lookand-feel combined with a characterful tone of voice and campaign “Jenga Green na KGBS” to help them create a distinctive personality and consistent style in all the designs produced.
IEK’s brief was to deliver a hybrid conference by incorporating creative, physical, and virtual event management. With COVID-19 disrupting physical gatherings, we were commissioned to deliver live streaming for four days straight. To make it more interesting, we needed to deliver a double stream for simultaneous sessions..
The hybrid experience was transformational for IEK - a new way to deliver events to large numbers of attendees during these unprecedented times. Our brand strategy and delivery of the event focused on successfully producing all sessions for client satisfaction.
Profiles International TMS is a leading Psychometric Assessment company in East Africa. Our task was to roll-out the new brand digital vision, pushing all their business units across various platforms bringing their marketing to life.
To be known, everything about the brand needed to focus on its core propositions. With the help of a campaign "Mould A Culture," we improved the brand's presence on social media, webinar events, and the website.
Being in existence for 50 years was a milestone for AAK. As an essential body in the country, they needed to celebrate this achievement in style. The brief was to create a concept and campaign-based approach to target their multiple audiences through integrated solutions - both digital and traditional media - bringing the past and the present together.
Our strategy covered a multi-channel branding approach combining strategic communication and creative solution for one year. Our creative theme was all wrapped up in a bold and modern design language. The highlight was the “AAK at 50” documentary and the launch of the “Je Una Mjengo” campaign we coined